![]() Like Twitter, you want as many people to see, like and comment on your photos while getting as many followers as possible. You can only do so much with Instagram’s selection of filters which is why people have started editing their photos in 3rd party apps like VSCO CAM.Īlso, Instagram is just not a private social network. And Instagram Direct just doesn’t allow users to be expressive enough. Most other ephemeral apps are using the feature as a gimmick. Slingshot arguably comes close but requires an awkward sling to unlock mechanic. Poke was just a pure clone of Snapchat with none of the coolness factor. Now if you compare Snapchat to some of it’s “competitors”, you’ll see that they haven’t perfected this perfect balance of expressiveness and ephemerality. ![]() Now when you combine this with the ephemeral nature of Snapchat, you create a way for users to share moments, big or small, in a way that is more natural than most other social networks. By allowing users to add text, apply filters and draw on their photos and videos, Snapchat offers their users a way to be both highly creative and super expressive. You can share photos and videos with lots of apps, so what makes Snapchat so special? The answer is that a snap is not just a photo. I’d like to argue that Snapchat has a secret sauce. Why is everyone trying to be Snapchat and why is Snapchat still ahead of the game. Instagram launched Instagram Direct for private sharing and is even testing a new private photo sharing app called Bolt. Path redesigned their chat app to be more ephemeral in nature. It seems like every other day that someone announces another Snapchat clone.
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